Bio

Everybody has a story. Here’s mine.

I’m a nonprofit and ministry branding strategist on a mission to make an impact. Tell stories. Inspire action.

I’ve been behind the scenes of nonprofit marketing and management at every level, from leveraging social media for a national brand at Boys & Girls Clubs of America’s headquarters, to managing any and everything at the startup free fab’rik.

The roles I’ve filled have been about much more than crafting and communicating compelling messages. At heart, I’m a problem solver and a trailblazer. I thrive in newly-created positions that require creative and strategic thinking, meticulous attention to detail, and roll-up-your-sleeves work ethic.

I served as the right-hand project manager for a visionary entrepreneur with The Resonate Group, where I led the team and established streamlined processes.

At home repair ministry Appalachia Service Project, I increased the volunteer base by 15% over three years by implementing its first-ever marketing plan.

My deepest desire is to help ministries touch lives and glorify God in unimaginable ways. I work best when I can pour my time and talents into a cause I believe in.

I live in Atlanta with my husband Andy and our two furry pups – who all agree that I am a tech geek with a severe coffee addiction, an appreciation for a good laugh, and a little sass thrown in for good measure.

I’m eager to put my unique head-plus-heart combination to work for your ministry.
Please don’t hesitate to get in touch!

Skills

So what’s your story?

Your ministry has a story to tell. Because the work you’re doing is vital. Life-changing. An answered prayer. And people need to get swept up in your momentum. So let me put my expertise and passion to work for you, and together we will tell your story.

Here are the tools I’ll use to tell your story and inspire action.

 

STRATEGY

DESIGN

WEB

SOCIAL MEDIA

Resume

Experience

free fab’rik, Nonprofit Director

Oct 13—Sept 15 | Atlanta, GA

Led day-to-day operations of a startup nonprofit providing shopping sprees for women in need

Planned and managed events to provide free clothing with dignity for more than 200 women to date

Cultivated relationships with nonprofit partners, volunteers & donors to build a sustainable organization

Initiated a vocational training and mentorship program to teach job skills to five at-risk women

Raised nearly $40,000 via crowdfunding and corporate sponsorship campaign

Built brand from the ground up, including website design, marketing graphics, social media presence, and video production

Boys & Girls Clubs of America, Social Media Specialist

Manager of Volunteer Engagement & Participant Support
June 13—Oct 13 | Atlanta, GA

Recruited, scheduled & managed 450 volunteers and participants for inaugural Day for Kids event

Coordinated production of website to house peer-to-peer fundraising tools and event registration

Executed pre- and post-event communications plan to engage and motivate constituents

Social Media Specialist
April 13—Oct 13 | Atlanta, GA

Managed content and engagement across social media platforms for national nonprofit brand

Developed Sprint Cyber Safety Month awareness campaign that yielded 5.9 million impressions

The Resonate Group, Account Executive

Feb 12—Feb 13 | Chattanooga, TN

Planned and executed branding campaigns for clients in the ministry, local church, nonprofit, and Christian higher education sectors

Managed 12 creative team members to produce deliverables on time, on budget, and on strategy

Developed and implemented web strategy for 15 properties to optimize user experience

Served as primary client interface on 22 accounts to discern needs and manage expectations

Launched a new project coordination tool, which increased efficiency and profits per project

Coordinated agency rebrand, including two web properties and content management plan

Appalachia Service Project, Director of Volunteer Recruitment

Aug 08—Aug 11 | Johnson City, TN

Increased volunteer base by 15% over three years by implementing first-ever marketing plan

Established online presence, including website redesign, social media profiles, and ad campaigns

Developed new creative messaging, marketing collateral, and identity suite

Generated and cultivated volunteer leads through trade shows, cold calls, and in-person meetings

Managed annual budget and measured volunteer growth trends to justify expenditures

Previous Experience

RFB Communications, Account Coordinator
Feb 08—Aug 08 | Tampa, FL

Aided in planning and implementation of media relations campaigns for diverse corporate clients

Wrote, distributed, and pitched press materials, securing placements in trade and consumer media

Developed clip, advertising value, and other performance standard reports for client use

Dutcher Public Relations, Junior Account Executive
Aug 07—Jan 08 | Tampa, FL

Monitored local and national media for client, competitor, and industry news

Researched and maintained targeted media and editorial lists

Ackermann PR & Marketing, Public Relations Intern
Jan 07—May 07 | Knoxville, TN

Assisted with research and writing of clients’ annual strategies, budgets and direct mail campaigns

Conducted research on prospective clients and assisted with drafting new business proposals

American Cancer Society, Development & Public Relations Intern
Aug 06—May 07 | Knoxville, TN

Coordinated fundraising and logistics of poster campaign to improve local breast cancer awareness

Organized a breakfast event to increase volunteer participation in Relay For Life fundraiser

Facilitated external communication via newsletters, press releases, and other outreach to volunteers

Education

Bachelor of Science in Public Relations

University of Tennessee
2007 | Knoxville, TN

Minor in Business Administration
GPA: 3.55, Cum Laude

Skills

  • Nonprofit Leadership

  • Strategic Communications Planning

  • Project Coordination

  • Web Design + Architecture

  • Blog + Editorial Calendar Management

  • Social Media Management

  • Graphic Design

  • Copywriting + Editing

  • Podcast Production

  • Online Ad Campaigns

  • Site + Campaign Analytics Analysis

  • Media Relations

  • Meticulous Attention to Detail

Like what you see? Download a printable version of my resume.

Contact

Get in touch!

Every day, you hear heartwarming and heart-wrenching stories from those touched by your ministry. You are doing world-rocking things to make a difference!  But how much more could you do with more resources, more donors, more volunteers?

That’s where I come in. Let’s talk!

hello@rachellarge.com

Atlanta, GA